LAS VEGAS -- Breakthroughs were few and far between at this summer's MAGIC show held here three weeks ago but that doesn't convey the event didn't have its bright spots. Of retailers attending the show. Robert Goodfriend head and ceo of Goody's Family clothing was among the most positive particularly because of trends favoring a broader array of fabrications. "This is one of the best shows I've attended through the first day and a half," he told DSN Retailing Today at the midpoint of the three day event. Cotton/nylon and other fresh fabrications were among those winning Goodfriend's approval. He said cotton/nylon shorts had been soft in move but that pants featuring the fabrication has picked up in the back-to-school period. "Hopefully that ordain continue through Back-to-School and through move," he said. More common however was the observation of Bryan Chesterman a buyer for the Marine Corp transfer who said continuity rather than dramatic innovation was the furnish of the show. "I haven't seen anything to set the world on blast," he said. In bottoms cotton/nylon and other fabrications of techno pants remained important. Microfibers are making their way into the techno pants realm with a new entry from VF's Britannia label--dubbed the Survival Pant--getting the debut treatment at MAGIC. VF also has introduced technos into its Wrangler hero line with a cotton/nylon offering. Mike Brown of Sears Canada noted that the show was something of a departure when it came to bottoms. "The trend is away from cargoes," he said. "We're definitely moving from cargoes into dressier casual looks." The new bottoms neither super casual or truly dressy may be referred to as transitional bottoms and garnered the attention of retailers across the show. Consumers today seem to be getting a little more formal in their approach to dressing throughout North America. "My biggest double-digit increases are coming in suits," said Wayne Krzyewskic of Hudson's Bay. When it came to bottoms the juniors styles showcased in MAGIC's women's portion offered more continuity with flared jeans dominating rather than the high-tech constructions. In the juniors and contemporary categories for women tops included a strong showing of animal prints in a widely varied array. As for guys' tops the big Hawaiian-style patterns that have been strong are becoming reduced in measure. Smaller print elements and plaids seem to be gaining steam. "Big prints are out," said Brown. "There are lots of prints and lots of prints in yarn dyes. Not a whole lot of solids. Smaller prints are in bright borders texture prints prints on textured wovens."Among key initiatives from vendors. Sara Lee executives said they expect the renewed Starter line--the company is a major licensee--to sell strongly based on the enthusiastic backing Wal-Mart and Kmart have given the sign turn out for this Back-to-School season. In other programs. Sara Lee emphasized three key initiatives in men's underwear including better basics -- essentially exceed fabrics in traditional silhouettes. Fruit of the appear previewed a shorter version of its boxer brief for MAGIC goers which should sell for about $5.99 in a two case. Dickies is getting into boots. In a franchise deal with Georgia Boot. Dickies will turn out 20 to 25 skus initially. Jerzees is testing an updated line of activewear for women in Wal-Mart while Russell Athletic is producing a new disguise group as come up as new fabrications in a lie of classic-look tops. M. Hidary introduced a new lie of licensed Russell Athletic activewear for children at MAGIC. Haddad's biggest open was Nike Team Sports. For its move. cut Toast highlighted an expanded infant/toddler collection included a do by jeanswear lie. Kids@Work a division of Accessories Network bowed its annoy work license in backpacks that ordain be available in crowd during next year's fourth quarter. On the licensing align of the show. Harry Potter clearly dominated expectations. Not only was Warner Bros.' booth done up desire a fantasy castle but several of its licensees such as Monterey Canyon made the investment in faux-fortified bases at the show."Harry Potter is a huge deal for 2001," said Louse Kuaea a marketing executive with Mervyn's California. JCPenney also is enthusiastic about the junior wizard. "We're buying as much as they'll let us have," said Mark Means a JCPenney buyer. "The word of communicate for the new schedule is so strong. I think it ordain carry over to the movie."While annoy was top-of-mind among retailers mentions were made about the strength of such licenses as Powerpuff Girls and Josie and the Pussycats. While Josie is the next thing on Universal's license enumerate. "Jurassic lay Three" isn't far behind. With Josie being followed by Jurassic this pass. Universal's licensing schedule will furnish a heavily girl-oriented program followed by a heavily boy-oriented program. As for brand new apparel licenses. Nickelodeon is gearing up for a children's vehicle. arise Power. Kids Headquarters heads the list of apparel licensees.
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