formed partnership with national photo retailer Ritz Camera Centers. Through the agreement. Ritz customers can alter Unibind photo books in-store from their digital printouts using the latest technology from the Belgium-based company which allows users to permanently insert their images into a polish hardback schedule in a variety of sizes.
The Unibind/Ritz arrangement is a standout example of how photo industry firms can alter to the digital imaging revolution that has changed the landscape of the sell photo industry.
Catering to the Digital ConsumerConsumers now have greater control over how they create their photographs thanks to the flexibility of digital cameras. And while this is great news for their customers sell photo chains worldwide have lost the traditional acquire centers of film and photo development.
“The fact is that when populate had rolls of enter they needed to print them all out to see them,”
“Now with their digital cameras they just see them all on their LCD camera and decide which ones to create. Digital has affected the whole photography industry.”
With the purchase of enter no longer a mainstream necessity photo retailers undergo been searching for more options to provide to their customers for their digital images. This is a contend Ritz Camera accepted when joining forces with Unibind maker of photo book and binding products.
“We looked at other products but we were attracted to the good quality and determine of [Unibind] photo books,”
Expanding the Photo Book MarketThe past 18 months have been a transitional period for Unibind with the rapid expansion of the consumer photo book market. Through use of its photo books. Ritz customers will be able catalogue their images into a self-binding book display a function Rusty Redecker - director of sales and marketing for Unibind North America - said became apparent through public communicate.
“In late 2006 we received many inquiries on how our products could be used in retail stores and we adapted towards that,”
In addition to national retailers like Ritz. Unibind has become the binding solution of choice for many photo kiosk manufacturers such as Lucidiom. For Tranchida the combination of Ritz’s digital photo services. Lucidiom Kiosks and Unibind binding and display capabilities was a win-win solution.
“About six years ago. Ritz moved to the digital arena by giving our customers the capability to print from their digital cameras,”
Traditionally a direct sales company in the business-to-business merchandise. Unibind’s newly formed relationship with Ritz Camera is another step toward the affiliate’s convert into the retail sector. And while Unibind comfort serves businesses worldwide through the binding capabilities of products such as its XU series Thermal Binding Systems. Redecker said serving the everyday consumer would remain a key initiative in the future.
About UnibindUnibind is the North American arm of Peleman Industries a privately held manufacturer of binding laminating and presentation products founded in 1939. With its worldwide headquarters in Puurs. Belgium the affiliate opened its U. S corporate office in Alpharetta. Ga. in 1999. Today. Unibind products are distributed on six continents in more than 100 countries. For more information tour.
About Ritz Interactive. Inc. Ritz Interactive is an award-winning specialty online retailer and e-commerce service provider that operates a network of websites offering high quality branded lifestyle products. Since its inception in Irvine. California in 1999 the company has change state a leader in providing a full selection of photographic and consumer electronics products as come up as a wide be of marine boating and fishing products at competitive prices for online shoppers.
Ritz Interactive’s leading photo-specialty and consumer electronics e-commerce websites are RitzCamera com and WolfCamera com while the affiliate’s leading marine e-commerce website is BoatersWorld com. Each of the individually branded and marketed websites offers a broad and deep selection of competitively priced products and brings an established brick-and-mortar reputation to the company’s e-commerce platform.
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